This Nice and Natural booklet is a critic of their packaging and branding of one of their products, discovering how they catered to their audiences and how they failed to do so.
Sweet Sanctuary is a new biscuit brand for Ernest Adams designed around the macro trend of connecting to New Zealand and having New Zealand made things be a common place in everyone's daily lives. They are based around NZ native birds which have also influenced their flavours into interesting variations.
This series of posters and the booklet are all designed around a Housing The Future forum being held with architects speaking. The Typography had to imitate architecture as well as being legible and interesting.
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