This Nice and Natural booklet is a critic of their packaging and branding of one of their products, discovering how they catered to their audiences and how they failed to do so.
Above is a facebook ad showing the concept of the “Amuser” which is an all round activity generator for dogs while their owners are away. e “Amuser” has many di erent functions which can be switched between because the machine itself can be taken apart and di erent parts put back into customise to the needs of each dog and owner. Buyer’s order it online through dogamuser.com (not a real website). To start, the buyer has to purchase the base kit which is the machine itself and their choice of the size of the fetch module, for small dogs or for large dogs. e top section is where the fetch module is, around the sides are four more sections which, when purchased are blank, but can be interchanged for other modules as well. ere are always new modules coming out all the time, but the current ones include; a mouse house/charging station; a treat dispenser; a squeaky toy dispenser; a voice command module; a video chat module. Each one of these is sold sepa...
This booklet is about the vibrant market scene in Wellington was created as a response to a brief about Wellington's site seeing and the need to have a booklet to give tourists or newcomers so they could easily explore some of the more hidden experiences the Wellington could offer. I concentrated on the big three markets which sell from fresh produce and ethnic meals to beautifully crafted gifts. The colour schemes were inspired by each individual market and the use of circles cohesively combined each spread into a understandable booklet. All the photography and drawings were taken and drawn myself.
Sweet Sanctuary is a new biscuit brand for Ernest Adams designed around the macro trend of connecting to New Zealand and having New Zealand made things be a common place in everyone's daily lives. They are based around NZ native birds which have also influenced their flavours into interesting variations.
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